The fffunction team

Over sixty five years in the industry between us

Ben Coleman

Ben Coleman

Managing Director

Having originally trained in product design in the 1990's Ben brought the values he most identified with to the field of digital design. He's happiest when solving design problems, running UX workshops, organising content into an information architecture, building prototypes and user testing them. / @bencoleman


Pete Coles

Creative Director

Pete considers good design imperative to both User Experience, and bottom line conversion. Born and raised in the South West, he has a surprisingly mild West Country accent and enjoys sounding like an articulate pirate. Pete writes regularly for industry magazines and blogs such as Net Magazine and The Pastry Box Project. / @fatelvis


Russell Kirkland

Technical Director

A video game geek who grew up with a Vic 20 in the 80s, Russell has been making the web since 1996. He strives to build products that not only work well, but surprise and delight. No technology is too new or obscure to be picked up and played with. He cycles nearly everywhere, can often be caught with a dualshock controller in hand, and is learning French. / @urlsangel

Dan Goodwin

Dan Goodwin

UX Director

With a background of fifteen years experience in agency and in-house development, Dan is an all-rounder with strong technical and people skills in addition to user experience. He loves user research and bringing empathy for them into every step of a project. Dan loves the sea and gets in it or near it whenever he gets the chance. He likes good coffee, good beer, and good and bad flapjacks. / @bouncingdan


Michelle Gale

Project Lead

Michelle has worked in various roles for advertising agencies over the last 14 years including marketing, new business, operations, but mostly project management. She loves nothing more than whipping the team at fffunction into shape to make sure all our projects are delivered on time and to extremely happy clients.

Dan Reeves

Dan Reeves

Lead Developer

Dan strongly believes that the core of a great experience is formed at the technical level, and that good code can be used to make the world a better place. He's a big fan of JavaScript and Python and when he isn't making websites, you'll usually find him playing/making/talking video games. / @dnrvs

Ben Darby

Ben Darby


Ben splits his time between designing for the web and front-end development. He enjoys taking onboard user research to find a creative solution that reflects the users approach to a product and is accessible to all users. / @darbice


Nina Whitby

Marketing Consultant

We had already started to adopt an end-user led approach to our marketing but fffunction have taken this forward ten-fold with a truly user centric design aimed at optimising the customer journey.

Helen Whitten. Marketing Director Roland UK, Roland UK