Be more David Bryan

Written by: Pete Coles On: 27 May 2014 In: Ramblings

If you're an 80's hair metal fan like me, then the name David Bryan might ring a bell. Chances are though, you don't know who I'm talking about (or at least won't admit it in public).

Bryan plays keyboards in the band Bon Jovi. The fact I know this, and am willingly sharing with you, probably says more about me than I'd rather you knew, but in a somewhat laboured way, it helps me with my point. You see…

David Bryan

I think we should all be more David Bryan.

Design isn't always about the big draw. The fanfare. The killer feature. It's not about ego, one–upman ship and teritorial peacocking. It's not the always about ‘decreasing the bounce rate’, ‘conversion’, ‘ROI’ or any other metric.

It's also, about the smaller, less noticed parts. The ‘blink and you'll miss it’ and the ‘I never even noticed that’ moments. It's in the glue that holds the pieces together. The parts that get the job done without taking center stage, that only when you look again with fresh eyes become more apparent as to their worth.

But they're always there. In the background, playing the suporting role.

If we become masters of these smaller, important elements in our designs, we're setting the stage for the ‘big show piece’, and the ‘spandex–weilding frontman’ to run the show, and get the crowd going.

For without the David Bryan's of the world, there would be no show at all.