It started with a Jam session
To immerse ourselves in the worlds of MacGuffin's users, we organized a design jam where we gathered together writers, readers and literature professionals (such as booksellers and publishers). Our UX Director Dan facilitated a series of activities to discuss how we might design some of the key pieces of MacGuffin's functionality: reading stories, adding stories, and looking at analytics for stories.
Over four intensive hours, many cups of tea were consumed and Post-its stuck to things. At the end of it all, we had confirmed some of Comma Press’s assumptions about MacGuffin’s users and challenged many more. It was even more exciting to learn a whole lot of unexpected things. We had loads of useful insights to feed into the next stages of the project.
Read about the Design Jam